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The Reward of Showing Appreciation Apr 28

The technological age has provided speed and efficiency to the advertising and marketing industry, but this instant gratification has come with a price. The phrase ‘Here today, gone tomorrow’ has never been more accurate, and finding new ways to have staying power is at the top of any brand’s challenge. Applying this attitude to the space of job searching can reap great reward. Within in this new electronic workspace lies a golden opportunity upon which few candidates seize: the display of appreciation and gratitude.

Following up an interview with an email ‘Thank You’ is one of the easiest yet most often neglected procedures in furthering the process toward a job offer. A short email showing appreciation for someone’s time speaks volumes and keeps your name at the top of a prospective hiring agent’s mind.

Be sure to get a business card while interviewing, or contact your recruiter for the title, full name or email address of the person with whom you spoke. Adding a small detail of the face to face conversation within the body of the email creates a personal connection and helps you stand above the pack. A short and thoughtful email takes only a few moments to compose and send but shows follow-up, appreciation and professionalism – an efficient use of time even by today’s breakneck standards.

Greg, Creative Recruiter

May 21

Are you guys for real? I thought creative group was pretentious.

May 21

Actually I woud like to know your markup on freelance. When I worked at JWT they billed the client 170$ an hour and paid me 90K a year. Which was fine. When working with recruiters I always want to know % markup, and if it’s on the highend if I get benefits.

GregMay 22

Hey Gemma—is business etiquette considered pretentious? I suppose it all depends if you want a job or not. A few of my clients, having not gotten a ‘thank you’ email from a candidate after an interview, have not brought them back in for a second round—part of the reason this blog came to fruition.

As far as mark-up, when I was a designer, full-time, at one of the big firms here in NYC, my annual salary (with benefits) was 55k. My work was charged the client, a very well-known credit card company, at $200 an hour—it’s amazing what a boss will tell you after a few drinks.

May 22

Pretentious was maybe a little harsh, I don’t really get the correlation to biz etiquette. You’re anecdote just restated your similar experience to mine. I’m asking your companies average markup on freelancers. Drinks? Every angency I have ever worked at will tell you what your billable rate is to client, it’s the law.

real examJul 03

Really interesting one, i much appreciate. Thanks for sharing the information.

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